tracy morrison

I, along with many others, just spent fifteen minutes of my day waiting in a line that stretched from the cash register all the way back to the entrance. Not being a “regular,” I wondered what the appeal was, and why Starbucks has turned into a massively successful worldwide brand. Sparked with curiosity, I couldn’t help but listen to orders placed as I creeped up the line. I watched as each woman stepped forward with her phone in hand to scan and pay. Then, I heard these lengthy, detailed, and mastered orders all beginning with the word, “SKINNY.”  Not being a regular Starbucks consumer, IRead More →